Copy Writing

Our clients know their business, but when faced with a blank sheet of paper, it can be hard to find the right words.
Don't know just how to say it? Need to get the point across? Know you could have someone on staff do the writing, but they're just to busy and you need it done yesterday? It sounds like you could benefit from Eclectic Studios copywriting services. Whether you need text written for marketing or technical applications, our in-house writing staff can get your message across clearly with just the right nuance you're looking for

Marketing Copy
Promoting a product or service can be a maddeningly simple task. You know your business better than anyone. You know why you are an asset to your customers but forming those ideas into words can be an elusive process. Don't be discouraged. Every word, every syllable is important when writing marketing copy. You have to stay true to your product, your brand, your audience, your marketing strategy and your campaign strategy. There are psychological factors to consider as well. It just makes sense to put this task in the hands of the creative marketing experts at Eclectic Studios. Not only will they deliver top notch marketing verbiage for your campaign, you'll get copy that is framed perfectly for the medium – be it a billboard or a brochure.
       

Web Copy
Writing for the web is a relatively new specialty but we've been doing it for more than a decade.  People read very differently online. Time spent online is short. Reading paces are frenetic and attention spans are fractured. You need to get to the point quickly. Every page has to prove to the reader that the information they're looking for is here. You need to sway visitors to invest in the time it will take to read the page. Once you get into the meat of a page you can take a more relaxed approach but other aspects of web development come into play here too. You have to address the needs of any Search Engine Optimization (SEO) efforts. Also, reading on screen can be a tiresome task. Formatting and cadence must be taken into consideration and it's a good idea to prepare a more traditional and easily printable alternative.

Technical Copy
We can write copy that fits right into your brand style, even if you need it for a technical overview or white paper. Two of the principle members of Eclectic Studios have scientific backgrounds, so technical writing is no stranger. Eclectic Studios has written technical whitepapers for software companies, and made edits to industrial equipment manuals. The pointed, direct, and well supported structure of Technical Writing is one of the things we understand best.