Renaissance Design

There are no designers and programmers butting heads at Eclectic Studios. Our developers are one in the same – all with the same marketing goals and technical expertise to create a seamless solution.

By encouraging multiple disciplines, our team members have a greater understanding of what is possible than most designers or developers. While our team members do have specialties, they usually don’t work within that specialty more than 50% of the time. Performing the same tasks over and over can result in brain-lock and diminished creativity. Working with different formats keeps design skills sharp and encourages creative thinking. Our clients come to us for outside the box solutions. They have come to expect unique and insightful answers to their problems. We’re happy to provide them.

Becoming skilled in more than one format has other advantages. Creative techniques that are common in one format, such as video, can present unique solutions when applied to another discipline, say web design. But this isn’t about creating outside the envelope, bleeding-edge "art." This is about expanding our toolbox. When you have multiple skills inside one brain you can’t have silos. The result is a genuine creative approach to solving design problems.

Having multiple disciplines inside each brain also improves communication within the team. It’s like having a second language at your disposal. Designers can speak to technical people in ways they understand and appreciate and vice versa. Because our team has a wide range of skills there’s less time spent struggling to communicate ideas. Concepts are conveyed quickly and accurately. This saves time and makes operations more cost effective.

Probably the biggest advantage of interdisciplinary thinking is that it encourages us to get to the real problem – to outline the real goals. The goal isn’t to create a new website – it’s to improve communications with the customers. The goal isn’t to design a logo – it’s to create an icon that represents what the company stands for and invokes feelings that resonate with the target audience. Because our staff is versed in a wide range of media development disciplines, we can tailor both the media and the message to communicate using techniques that will best resonate with out clients’ specific audience.